Elevating SPACE SQUAD's digital presence.
The Idea
SPACE SQUAD is a Berlin-based digital agency building high-performance, complex digital products. While their engineering output is top-tier, their digital storefront needed an upgrade to accurately reflect their product positioning in the market.
The Challenge
SPACE SQUAD engineers complex digital products. Their web presence needed to match their technical excellence. To align on brand guidelines before building the full website, I developed multiple visual directions for the client to evaluate. This collaborative process steered the final design toward a premium, tech-forward identity.
Core Solutions
Designing for Scanners
Because users scan rather than read, alternating Z-pattern layouts were utilized, and generous negative space was applied to prevent cognitive overload. Sticky sidebars on case studies allow for quick filtering without losing context.
Seamless Discovery
A richmenu reduces interaction cost by allowing users to evaluate services instantly on hover, without loading new pages. On smaller screens, this adapts smoothly into a touch-friendly hierarchy.
Frictionless Conversion
A universal visual tagging system across listings, blog posts, and case studies was implemented to consistently expose and filter content without loading dozens of pages.
Design System
A component-based UI kit was built to ensure developers can scale the site effortlessly. The high-contrast design is anchored in deep space blacks and stark whites for accessibility, using an electric 'Action Blue' exclusively to highlight primary conversion points.
The Unhappy Path
Custom error states to maintain a seamless, branded user experience even when edge cases occur.
The Output
The final design is a minimal, fully responsive platform; it will scale to premium while making it incredibly easy for users to navigate and convert.
